What to charge

What To Charge helps you price jobs with more confidence.

Whether you are quoting a customer, checking your margin, testing a discount, or working out what to charge for labour and materials, the app gives you fast, practical numbers you can use in real work.

Built for small business owners, contractors, service teams, installers, tradespeople, and growing companies, What To Charge keeps pricing simple while helping you protect profit.

Use the app to:

-Calculate what to charge from your costs and target margin
-Check profit, margin, and markup from your selling price
-See how discounts affect your profit before you offer them
-Build job quotes from labour, materials, travel, and other costs
-View VAT-inclusive totals separately while keeping profit calculations VAT-exclusive
-Save pricing results for later review

Key features:

What Should I Charge calculator
Enter your material, labour, travel, and other costs, then set your desired margin to get a recommended selling price.

Margin checker
Quickly see your profit, margin, and markup from a cost price and selling price.

Discount impact calculator
Find out how a discount changes your profit and margin before you commit to it.

Job quote calculator
Build a complete quote from hours worked, hourly rate, materials, travel, and extra costs.

VAT-aware pricing
The app keeps profit calculations based on VAT-exclusive values, while also showing VAT-inclusive totals for customer-facing quotes.

Saved jobs
Keep your important pricing calculations in one place for easy reference.

Who it is for:

Contractors
Tradespeople
Installers
Small business owners
Freelancers
Service businesses
Sales teams
Anyone who needs to quote work accurately
Why use What To Charge?
Pricing too low eats your profit. Pricing too high can lose the job. What To Charge helps you find the balance with clear calculators designed for day-to-day quoting and pricing decisions.

No complicated spreadsheets. No guesswork. Just practical tools to help you quote faster and price smarter.

What makes it different:

Simple and easy to use
Built around real-world pricing decisions
Clear profit and margin visibility
VAT handled in a practical business-friendly way
Fast calculators for quoting on the go
If you regularly ask:

What should I charge?
Am I making enough profit?
What happens if I give this discount?
What should my final quote be?
Then this app is for you.

Download What To Charge and make better pricing decisions with confidence.